Electronic Data Interchange (EDI) in the supply chain: impact on customer satisfaction.

  • HICHAM AMINE AL AKHAWAYN UNIERSITY
  • Abdelouahab Mesnaoui
Keywords: EDI- IT- IS

Abstract

Electronic data interchange EDI is the computer-to-computer exchange of structured business information. This information typically takes the form of standardized electronic business documents, such as invoices, purchase orders, bills of lading, and so on. The purpose of this study is to identify the impact EDI might have on supply chain and typically on customer satisfaction keeping in mind the constraints the organization might face. This study included 139 subject matter experts (SMEs) who participated by responding to a survey that was distributed. 85% responded that they are extremely for the implementation while 10% were neutral and 5% were against the implementation. From the quality assurance department, we have got 75% from the clients agreed to move on with the change whereas 10% stayed neutral and finally 15% were against the change. From the legal department where 80% of the answers were for the implementation and 10% of the participants stayed neutral whereas the last 10% were against it. The survey consisted of 40% male and 60% female (sex-ratio (F/M=1,5), who had chosen to participate. Our survey also contained 3 categories in terms of technical background where 80% are from technical background and 15% were from non technical background and 5% had some average technical background. , this study examines the impact of EDI on customer satisfaction which is the primary hypothesis and justifies the importance of the implementation which enhances the customer satisfaction.

Downloads

Download data is not yet available.

Author Biography

Abdelouahab Mesnaoui

E-Learning Consulting Groups, Rabat, Morocco

References

[1] J.I. Cash, and B.R. Konsynski. “IS Redraws Competitive Boundaries.” Harvard Business Revien 134-142, (March-April 1985).
[2] M. Emmelhainz, “EDI in Perspective”. New York: Van Rostrand Reinhold, 1990.
[3] D. Lim and P.Palvia, “EDI in Strategic Supply Chain: Impact on Customer Service”,International Journal of Information Management. 21(3), pp. 193-211, 2001.
[4] A. L. Craig “EDI increases productivity and competitiveness”n Journal of Electronic Data Interchange, 133–137, 1989.
[5] C.Gourley, “What’s driving the automotive supply chain? Warehousing Management”, 44–48, 1998.
[6] J. V.Hansen and N. C. Hill, “Control and audit of electronic data interchange. MIS Quarterly”, 403–413, 1989.
[7] P.Kimberley, “EDI. New York: McGraw Hilln “,1991.
[8] J. Mele,”Simpler solutions. Fleet Owner” , 94 (1), 50–52, 1999.
[9] D. W. Rhicardson, “Electric Money: Evolution of an Electronic Funds-Transfer System”. MIT Press, London, 1970.
[10] k.williamson, dm.spitzer, dj.bloomberg “ modern logistics systems: theory and practice”, in: journal of business logistics , vol. 11, no. 2, pp. 65-68, 1990.
[11] B.F. O’Neil and J.L.Iveson, “Strategically Managing the Logistics Function in: Logistics and Transportation”, Review, Vol. 27, no. 4, pp 359-373,1991.
[12] R.D. Galliers, “A Scenario-Based Approach to Strategic Information Systems Planning In Systems Thinking in Europe , Plenum, New York, 73-87, 1991b.
[13] J.R Stock and D.M. Lambert,”strategic logistics Management, 2nd edn. Homewood, IL: Irwin”, 1987.
[14] D.M.Lambert and T.C. Harrington, "Measuring Non-Response Bias in Mail Surveys," Journal of Business Logistics, (11:2), pp. 5-25, 1990.
[15] L .Stern and P .Kaufmannn “Electronic Data Interchange in selected consumer good industries : as interoganizational perspective in Marketing in an Electronic Age”, ed RD Buzzell, Harvard Business school Press, Boston, MA, pp 52-73, 1985.
[16] R.M.Monczka and J.R Carter,”Implementing Elecronic Data Interchange,” in : journal of purchasing and Materials Management, Volume 25, Number 1, S.26-33,1989.
[17] J.Sviokla, "An examination of the impact of expert systems on the firm: the case of XCON”, M1S Quarterly 14, 2, pp 127-139, 1990.
[18] B.E. Dearing, “The strategics benefics of EDI”, The journal of Business Strategy, 11(1), 4-6, 1990.
[19] C.Canright,”Seizing the Electronic Information Advantage” Business Marketing. (81-86), January 1988.

[20] J. J. Mohr, “Computerized communicate on in interorganizational relationships: Its impact on structure, conduct and performance”, AMA Summer Educators Proceedings , Chicago, American Marketing Association, 1990.
[21] T. S.Robertson and H.Gatignon, “Competitive effects on technology diffusion”,Journal of Marketing , 50 ,1- 12, 1986.
[22] H. Gatignon and T.S Robertson, “Technology Diffusion : An Empirical Test of Competitive Effects”, Journal of Marketing, Volume 53, January, pp.35-49, 1989.
[23] R.Achrol and T. Stern, “The nvironment of marketing chan el dyads”, Journal of Marketing (47), p . 5 -67, 1983.
[24] F. Dwyer Robert and M. welsh, “environmental relationships of the internal political economy of marketing channels “, journal of marketing research, vol. xxii, pp. 397-414, 1985.
[25] F.Dwyer Robert, H. SCHURR Paul, OH. Sejo, “ Developing buyer-seller Relationships”, Journal of Marketing, vol. 51, pp. 11-27, 1987.
[26] L. A. Crosby, and Stephens, “Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry”, Journal of Marketing Research, Vol.
24, November, pp. 40 A, A 11, 1987.
[27] D.M Ferguson, N.C .Hill, J.V. Hansen, “Electronic data interchange: Foundations and survey evidence on current use. Journal of Information Systems”, Spring, 81-91,1990.
[28] Mukhopadhyay, Trida; Kekre, Sunder; and Kalathur, Suresh. "Business Value of Information Technology: A Study of Electronic Data Interchange," MIS Quarterly, (19: 2), 1995.
[29] Kahn, B. Kenneth and Mentzer, T.John, “Logistics and Interdepartmental Integration,” International Journal of Physical Distribution and Logistics Management, 26(8): 6-14,1996.
[30] S. H.Varney, and V. McCarthy, E-commerce: Wired for Profits. Datamation. vol.42, no.16. pp. 42-5, 48-50. Oct. 1996.
Published
2018-06-30
How to Cite
AMINE, H., & Mesnaoui, A. (2018). Electronic Data Interchange (EDI) in the supply chain: impact on customer satisfaction. IJRDO - Journal of Business Management, 4(6), 15-22. https://doi.org/10.53555/bm.v4i6.2072