The Effects of Strategic Planning in Outsourcing Relationships among Large Scale Food Processors in Kenya

  • Susan Mary Sanita Mulewa School of Business
  • Dr. Fred Mugambi Mwirigi School of Revenue Administration
  • Dr. Anwar Hood Ahmed Kwale Campus, Technical University of Mombasa
Keywords: Strategic Planning, Strategic Management Practices, Outsourcing Relationships, Large Scale Food Processing Firms

Abstract

The purpose of this study was to establish the effects of strategic planning as a strategic management practice in outsourcing relationships among large sale food processors in Kenya. Stratified random sampling was applied in the selection of the large scale food processing in Kenya. Through the stratified random sampling, the study respondents were 123 large scale food processing firms in Kenya. The study used questionnaires for data collection. From 123 questionnaires distributed, data was then collected, coded and analysed. From the analysis, the study found a weak positive linear relationship between strategic planning and outsourcing relationships since strategic planning (r =0.476) whose significant value was 0.000 being less than 5% as the level of significance. It thus concluded that the effects of strategic planning in outsourcing relationships among the large scale food processing firms in Kenya is equally important

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Author Biographies

Susan Mary Sanita Mulewa, School of Business

Ph.D Candidate

Dr. Fred Mugambi Mwirigi, School of Revenue Administration

Deputy Commissioner

Academics & Student

Dr. Anwar Hood Ahmed, Kwale Campus, Technical University of Mombasa

Director

Published
2017-11-30
How to Cite
Sanita Mulewa, S. M., Mugambi Mwirigi, D. F., & Hood Ahmed, D. A. (2017). The Effects of Strategic Planning in Outsourcing Relationships among Large Scale Food Processors in Kenya. IJRDO - Journal of Business Management, 3(11), 18-39. https://doi.org/10.53555/bm.v3i11.1523