IMPACT OF SOCIO-ECONOMIC CONDITIONS ON INVESTORS’ PERCEPTION TOWARDS MUTUAL FUND INVESTMENT – A STUDY WITH SPECIAL REFERENCE TO VIRUDHUNAGAR DISTRICT

  • S. KULOTHUNGA PANDIAN Sri Kaliswari College, Sivakasi
DOI: https://doi.org/10.53555/bm.v3i11.1517
Keywords: Asset Management Company, Investment option, Investors Behaviour, Mutual Fund, Perception.

Abstract

Mutual fund is more profitable investment in the financial market. There is an
increasing trend in investing mutual fund in recent decades. Investors showing their interest
in investing mutual fund but they have different perception towards mutual fund investment.
Each and every investor differs in their style. Various factors influencing the investors’
perception about mutual fund investment while investing their money. The researcher made
an attempt to analyse the socio-economic conditions influencing investors’ perception
towards mutual fund investment in the study area of Virudhunagar district

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Author Biography

S. KULOTHUNGA PANDIAN, Sri Kaliswari College, Sivakasi

Assistant Professor of Commerce,

Published
2017-11-30
How to Cite
PANDIAN, S. K. (2017). IMPACT OF SOCIO-ECONOMIC CONDITIONS ON INVESTORS’ PERCEPTION TOWARDS MUTUAL FUND INVESTMENT – A STUDY WITH SPECIAL REFERENCE TO VIRUDHUNAGAR DISTRICT. IJRDO - Journal of Business Management, 3(11), 74-95. https://doi.org/10.53555/bm.v3i11.1517
Issue
Vol. 3 No. 11 (2017): IJRDO - Journal of Business Management
Section
Articles

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