Investigation of Factors Influencing On Customer Satisfaction of Products Manufactured By Pharmaceutical Companies
Abstract
The purpose of this research is to investigate factors influencing on customer satisfaction of products manufactured by pharmaceutical companies. This study is a descriptive research by classification based on data collection method, or study plan that describes sample features and then it's generalization with statistical population. Descriptive researches are divided in several groups and in this study scalable type applied. In scalable type, the relation between variables described, predicted and analyzed. The result of this study indicated that there is a significant relation in a positive and direct type between received quality independent variable and customer satisfaction dependent variable in an acceptable level. There is also positive and direct significant relation between received quality independent variable and dependent variable of received value in an acceptable level. The finding revealed that there is a positive and direct significant relation between customer expectation independent and received value dependent variables in an acceptable level and customer expectations independent and revived quality variable. This indicated that high customer complaints relating to Dr. Abidi pharmaceutical products will influence probably 33 percent of loyalty rate with the products and customers satisfaction rate of customer satisfaction index is higher than 3.
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