THE ROLE OF E-MARKTING IN BUSINESS

Abstract

Internet marketing is also known as web marketing, online marketing or e-marketing. Emarketing is used as abbreviated form for electronic marketing. This paper covers all the different ways in which the Internet can be used to support the marketing process. In this introductory paper we review how Internet marketing relates to the traditional concept of marketing. We also introduce basic concepts of Internet marketing, placing it in the context of ecommerce and e-business. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. It is the most effective process for various companies and organizations to highlight their products and their required services online. Ads can hit and target customers according to their areas of interests, or even they can work for their targeted products towards the customers belonging to a specific region or nation.