Jaganathan, D., M. M. Sakthivel, and M. Mohanraj. “A STUDY ON BRAND AWARENESS TOWARDS HYUNDAI CARS IN TAMILNADU”. IJRDO - Journal of Mechanical And Civil Engineering, Vol. 2, no. 6, June 2016, pp. 32-41, doi:10.53555/mce.v2i6.1229.