Social Norms Influencing the Performance of the Youth Owned Small Micro-Enterprises in Mihuu Ward, Bungoma County, Kenya

  • Dr Alexis Anthony Mount Kenya University
  • Mikisi Wycliffe Mulongo Mount Kenya University
  • Peter Simotwo Mount Kenya University
Keywords: budget, business, culture, creativity, efficiency, investment

Abstract

An entrepreneur is a person who is always looking for change, responds to change, and exploits it as an opportunity. With adequate requirement of capital, education facility and own creativity, intelligence, energetic youth can be turned into decent business people. The problem in this study is the high level of poverty amongst the youth who seem to be idle and not earning for themselves but simply being senior dependants on the few in the society who appear to be doing well. This study has both theoretical and practical implications for the future of Small Micro Enterprises in Kenya. The study used mainly the knowledge Spill over theory and the traits theory. The dependent variable is business performance while the independent one is cultural factors. The design of the study was descriptive and used mixed methodology because it involved both quantitative and qualitative techniques. The location of the study was in Mihuu ward in Bungoma County with a target population of 32 youth groups with a census of the entire study groups. The data collection instrument was questionnaires and interviews and pretesting of the questionnaire was done in one of the market centres within the study population. The researcher considered the analysis phase right from the beginning because the kind of data obtained can affect the choice of analysis procedures. In planning for research, the researcher intends to keep in mind the link between questions intended to provide the research answer, the data and their analysis. For the quantitative data, the researcher used SPSS technique in analyzing the data descriptively collected. The findings showed that the cultural values and practices have a significant impact in determining the performance of these enterprises by influencing the group formation, bonding, cohesiveness and goal achievement. These tenets of the culture are thus able to inculcate entrepreneurial traits into the members of the community. The study concludes by saying that cultural factors have a significant impact on the performance of youth – owned enterprises in Mihuu Ward, Bungoma County. The study recommends that the YEDF considers the social – cultural factors as important determinants in promoting the use of YEDF.

Downloads

Download data is not yet available.

References

Achla Savyasaachi, (2005 ) “Resources”, Sustainable Livelihoods and Micro Enterprises, Sustainable livelihoods and DA <http://www.dainet.Org/Livehoods/1198s.html

Ahmedabad Gujarat (2005), Indian Technical and Economic Co-operation Ministry of External Affairs Government of India.:http:www. Ediindia. Org/Micro.html

Akhter, R., & Sumi, F. (2014). Social-Cultural Factors Influencing Entrepreneurial Activities; A Study on Bangladesh.IOSR Journal of Business and Management.

Burns, P.(Ed.S)(2010) Entrepreneurship and small business. New York: Palgrave Publishers Ltd.

Paul Martins, (2004, March 3), “United Nations rallies Business against Poverty”, East African Standard.

Brinckmann, J., Grichnik, D., &Kapsa, D. (2010). Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning–performance relationship in small firms. Journal of business Venturing, 25(1), 24-40.

Brandstätter, H. (2011). Personality aspects of entrepreneurship: A look at five meta-analyses. Personality and individual differences, 51(3), 222-230.

Baker, T., Gedajlovic, E., &Lubatkin, M. (2005). A framework for comparing entrepreneurship processes across nations. Journal of International Business Studies, 36(5), 492-504.DA,ttp://www.dainet.Org/Livelihoods/1198s.htm.(Accessed April 22 2005)

Cohen L. and Marion L. (1987) Research methods in Education, Groom Helm, London.

De Wilde, Ton, et al (1991), Opening the market place to small enterprise, Intermediate Technology Publications, London

Fraenkel S. R. and N.E. Wallen (2000). How to Design and Evaluate Research in Education.

G.O.K Ministry of Trade Industry and Tourism, Report on Poverty Reduction Strategy Paper: Medium Term Expenditure Framework, 2001 (Nairobi: GPO).

Harper, Malcolm. & Ramachandran, Kavil. (1984), Small business promotion, Intermediate Technology Publications, London

Harper, Malcolm. (1992), Their own Idea: Lessons from Workers’ Co-operatives through enterprise, Intermediate Technology Publications, London.

Hopp, C., & Stephan, U. (2012). The influence of socio-cultural environments on the performance of nascent entrepreneurs: Community culture, motivation, self-efficacy and start-up success. Entrepreneurship & Regional Development, 24(9-10), 917-945.

Harper, Malcolm. (1996), Empowerment through Enterprise, Intermediate Technology Publications, London

Heinz, W. and H. Koontz. (1993). Management. A Global Perspective. Hightstown McGraw Hill, Companies Inc.

Javidan, M., House, R. J., Dorfman, P. W., Hanges, P. J., & De Luque, M. S. (2006). Conceptualizing and measuring cultures and their consequences: a comparative review of GLOBE's and Hofstede's approaches. Journal of international business studies, 37(6), 897-914.

Introduction to Entrepreneurship, (1989) Institute of Small-Scale Industries, University of Philippines, Manila.

Kanyari, W. J., & Namusonge, G. (2013). Factors that Influence the Kenyan Youth Enterprises Towards the Youth Enterprise Development Fund; A Case Study of Gatundu South District,Kenya. International Journal of Education and Research.

Kerlinger, F.N. (1973) Foundations of Behavioural Research, New York: Holt ,Renchart and Winston.

Kimando, L. N., Njogu, W. G., & Kihoro, J. M. (2012). Factors Influencing the Success of Youth Enterprise Development Funded Projects in Kenya; A Survey of Kigumo District,Muranga County. International Journal of business and Commerce.

Kinusu, P. et al (2005, June 14) “The Micro Small and Medium Enterprise Competitiveness Project,” Daily Nation, p.25

Leung, K., Bhagat, R. S., Buchan, N. R., Erez, M., & Gibson, C. B. (2005). Culture and international business: Recent advances and their implications for future research. Journal of international business studies, 36(4), 357-378.

Levitsky, Jacob, ed. (1989), Micro-enterprises in developing countries, Intermediate Technology Publications, London

Loucks, Kenneth. (1988). Training Entrepreneurs for Small Business Creation, International Labour Office, Geneva.

MathengeGakuu, “Experts views on the Government’s Performance”, Sunday Nation 28th November, 2004.

Manoj Mishra, “An international Training Programme on Managing Micro-Enterprise and Micro –Finance Development for professionals from Government and Non-government organisations”, Entrepreneurship Development Institute of India

Meredith, Geoffrey, et al. (1992). The Practice of Entrepreneurship. International Labour Office, Geneva.

Mukonambi B.H. (1998). How to find and evaluate a business opportunity .Mukmik consultant, Ronald Ngala Street, Nairobi.

Mukonambi B.H.(2005). Bungoma the land of opportunity. Mukmik consultants, Ronald Ngala Street, Nairobi.

Mwiria, K and Wamihiu, I (1995) Issues In Education Research In Africa, Nairobi:East Africa Educational Publishers.

Mwamuye, M. K., & Nyamu, H. M. (2014). Devolution of health care system in Kenya; A strategic approach and its implementation in Mombasa County,Kenya. International Journal of Advanced Research, 263 - 268.

Neck, Philip & Nelson, Robert, Eds. (1987). Small Enterprise Development: Policies and Programmes. International Labour Office, Geneva.

Nicola, P. (1993). Innovative Management. A Pragmatic Guide to New Techniques. London: Pitman Publishers Ltd.

Ogula, P.A (2005).Research methods, Nairobi: The Catholic University East Africa (CUEA), Publications.

Ratten, V., &Welpe, I. M. (2011). Community-based, social and societal entrepreneurship, Entrepreneurship & Regional Development, 23(5-6), 283-286

Republic of Kenya. Ministry of Finance and Planning. Bungoma District Poverty Reduction Strategy paper: Consultation Report 2001 – 2004 (Nairobi, GPO, 30007)

Resnik,J.D., Ph.D.(2011)What is Ethics in Research and why it is important, May1,2011

Steel William, (1993). “Small Enterprises and Changing Policies Structural Adjustment, Financial Policy and Assistance Programmes in Africa, Eds, Helmsing A.H and Kolstee T.L. (Accra, 1993).

Thornton, P. H., Ribeiro-Soriano, D., &Urbano, D. (2011). Socio-cultural factors and entrepreneurial activity: An overview. International small business journal, 29(2), 105-118.

Thornton, P. H., Ribeiro-Soriano, D., &Urbano, D. (2011). Socio-cultural factors and entrepreneurial activity: An overview. International small business journal, 29(2), 105-118.

Published
2021-07-09
How to Cite
Anthony, D. A., Mulongo, M. W., & Simotwo, P. (2021). Social Norms Influencing the Performance of the Youth Owned Small Micro-Enterprises in Mihuu Ward, Bungoma County, Kenya. IJRDO - Journal of Educational Research (ISSN: 2456-2947), 6(7), 19-28. Retrieved from https://ijrdo.org/index.php/er/article/view/4442