Web Search Results Personalization
Abstract
In the present scenario information can be achieved easily through web. Although search engines provide
plenty of data but it has a drawback that the information is not correct. According to research users lack interest
if it is time consuming and does not provide accurate data. So search engines must provide accurate data. Since
personalized web environments provide exact and instant data both to short term and long term users there is an
increase in its demand. We have given various personalization techniques and approaches in this paper.
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