HUMMING BIRD SEARCH ALGORITHM

Abstract

Google Hummingbird is a search algorithm used by Google.
Google started using Hummingbird about August 30, 2013, and announced the
change on September 26 on the eve of the company's 15th anniversary.
Gianluca Fiorelli said Hummingbird is about synonyms but also about context.
Google always had synonyms, he writes, but with Hummingbird it is also able to
judge context - thereby judging the intent of a person carrying out a search, to
determine what they are trying to find out. Danny Sullivan said of Hummingbird,
"Google said that Hummingbird is paying more attention to each word in a query,
ensuring that the whole query — the whole sentence or conversation or meaning
— is taken into account." Michelle Hill said Hummingbird is about
"understanding intent". Steve Masters wrote, "The Hummingbird approach
should be inspirational to anyone managing and planning content — if you aren't
already thinking like Hummingbird, you should be. In a nutshell, think about why
people are looking for something rather than what they are looking for. A content
strategy should be designed to answer their needs, not just provide them with
facts." "The age of Semantic Search.
“Hummingbird” is the name of the new search platform that Google is using as
of September 2013, the name comes from being “precise and fast” and is designed