CONSUMERS AND COSMETICS - BUYING PATTERN ANALYSIS IN ERODE CITY

Abstract

In olden days people spend a lot of time in search of herbs to extract their
benefits in order to safeguard themselves from various health hazards. In those
days, they relied only upon natural herbs for healing. People in today’s world
are leading very busy life that they do not really have time to spend on their
external appearances. There are a thousand varieties of herbs that are being used
for beauty care and medicine purpose. Examples of such herbs are Neem,
Amla,Tulsi, Gooseberries, Sandalwood, Saffron and Green tealeaf etc. People
used these herbs as their cosmetics to satisfy the needs of the consumers, now
there are a number of cosmetic companies in the market which produces both
chemical as well as Ayurveda bases cosmetic products. There are huge
varieties of brand available in the market. Due to the technical advancement and
other industrial development in the country, there is also a lot of pollution
causing harm to internal and external parts of the body. Skin is the most
affected part in the human body due to environmental pollution. Even though
there are many chemical based cosmetics, people feel that these types of
products cause more harm to the skin. Ayurveda products are usually made of
natural herbs with very minimum amount of chemicals and are less harmful to
the skin, which would reduce the side effects. Face is the reflection of an