Cheshta Kashyap, and Nancy Chopra. “Impact of Demographic Factors on Consumer Behaviour in the Organized and Unorganized Retail Sector”. IJRDO - Journal of Business Management 4, no. 4 (April 30, 2018): 130-136. Accessed November 23, 2024. https://ijrdo.org/index.php/bm/article/view/3048.