Yuvasree G, Senthil Kumaran.v, and Arjun.K. “VIRTUAL REALITY (VR) AND AUGMENTED REALITY (AR) AS TOOLS FOR IMPROVING GUEST ENGAGEMENT IN LUXURY HOTELS”. IJRDO - Journal of Applied Management Science 11, no. 3 (September 27, 2025): 1-62. Accessed September 29, 2025. https://ijrdo.org/index.php/ams/article/view/6441.