Yuvasree G, Senthil Kumaran.v, & Arjun.K. (2025). VIRTUAL REALITY (VR) AND AUGMENTED REALITY (AR) AS TOOLS FOR IMPROVING GUEST ENGAGEMENT IN LUXURY HOTELS. IJRDO - Journal of Applied Management Science, 11(3), 1-62. https://doi.org/10.53555/ams.v11i3.6441