[1]
Yuvasree G, Senthil Kumaran.v and Arjun.K 2025. VIRTUAL REALITY (VR) AND AUGMENTED REALITY (AR) AS TOOLS FOR IMPROVING GUEST ENGAGEMENT IN LUXURY HOTELS. IJRDO - Journal of Applied Management Science. 11, 3 (Sep. 2025), 1-62. DOI:https://doi.org/10.53555/ams.v11i3.6441.