DETERMINANTS OF PERFORMANCE OF SMALL AND MEDIUM LIQUOR ENTERPRISES IN KENYA. A CASE OF TIGANIA EAST SUB-COUNTY, MERU COUNTY

  • Hellen Kanario University Of Nairobi
  • Dr. Stephen Wanyonyi Luketero University of Nairobi
DOI: https://doi.org/10.53555/ams.v3i10.1121
Keywords: Liquor enterprise,, SME, customers, stock, location

Abstract

The purpose of this study was to investigate determinants of performance of small and medium
liquor enterprises in Meru County and specifically Tigania East Sub-County. On business
location, the study unearthed that accessibility by customers influenced performance of business.
The study also indicated that availability of Infrastructure, access to markets, social structures
and that distance from the town Centre influenced performance of liquor business. On internal
capacity, the study showed that size of the premises, social network, stock levels and
customers/end user influence performance of liquor business. Aspects analyzes on owner
demographics indicated that, age, team work, work experience and education level affect the
performance their business greatly. The study also revealed that gender influence performance of
liquor business. Lastly on competition the, existing competitors, new markets and illicit brews
influence the performance of liquor business. The study discovered that new products and new
entrants influence the performance liquor business.

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Author Biographies

Hellen Kanario, University Of Nairobi

(M.A, Project Planning and Management, University Of Nairobi)
+254710476560

Dr. Stephen Wanyonyi Luketero, University of Nairobi

(PhD, University of Nairobi)
+254722882684

Published
2017-10-31
How to Cite
Kanario, H., & Luketero, D. S. W. (2017). DETERMINANTS OF PERFORMANCE OF SMALL AND MEDIUM LIQUOR ENTERPRISES IN KENYA. A CASE OF TIGANIA EAST SUB-COUNTY, MERU COUNTY. IJRDO - Journal of Applied Management Science, 3(10), 26-49. https://doi.org/10.53555/ams.v3i10.1121
Issue
Vol. 3 No. 10 (2017): IJRDO - Journal of Applied Management Science
Section
Articles

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