PREDICTIVE ROLE Of SUPPLIER INNOVATION MANAGEMENT in the PERFORMANCE of MICRO, SMALL and MEDIUM HOTELS in NAIROBI
Abstract
Businesses continue being highly complex due to various reasons such as competition, growth
in size, an educated workforce, change in technology amidst other factors, the predictive role
of supplier innovation management cannot be denied. This study looks at the various factors
that entrepreneurs should concentrate on to achieve success in supplier innovation
management. These include supplier relations, supplier involvement and capability, automated
systems, and supplier data analysis. Literature was reviewed from various sources of
secondary data with the aim of finding out what various scholars have to say about the
contribution of supplier innovation management to firm performance. Data was collected by
IJRDO-Journal of Applied Management Science ISSN: 2455-9229 Volume-3 | Issue-11 | November,2017 | Paper-4 49
use of exploratory design, through personal interviews on 100 sampled hotels. The data was
processed using correlation and multiple regression analysis. The results showed that supplier
innovation management had no significant predictive role in the performance of micro, small
and medium hotels. The negative results may have need as a result of poor implementation by
the Nairobi hotels and travel advisories by various tourist destinations. To be successful in
supplier innovation management it was important for hotels to generate proper supplier
relationships, be highly professional and ethical and transparent among other factors.
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