MPACT OF CUSTOMER SATISFACTION TOWARDS PONDS SKIN CARE PRODUCT IN PERAMBALUR TOWN

  • Mrs.J. Kavitha Dhanalakshmi Srinivasan College of Arts and Sciecnce
  • Prof.R. Santhi Dhanalakshmi Srinivasan College of Arts and Sciecnce
DOI: https://doi.org/10.53555/ams.v3i1.1050
Keywords: Behavior Of Customers, Price, Quality, Brand Name, Percentage Analysis, Chi-Square, Suggestions, -Recommendations

Abstract

This study attempts to investigate the factors that
influence the purchase intention of female
customers towards skin care productsspecial
referance with Perambalur town of Tamilnadu.
A total of 60 current customers using cosmetics
were approached to collect data, by means of
questionnaires. They were analyzed utilizing the
descriptive research technique.The research has
been conducted to know the peoples expectation
and satisfaction Towards Ponds Skin Care
Product. The difficulties faced by the customers
with regard to skin care products availability and
quality were also inquired into and there by their
overall satisfaction level was studied. This is a
descriptive research and mainly primary data is
used for the purpose of data collection through
questionnaire. It was undertaken to determine
the customer opinion and behavior of customers,
price, quality, brand name are included in the
study. Satisfaction level on ponds skin care
products. Spss package program was used to
analyze the data.

Downloads

Download data is not yet available.

Author Biographies

Mrs.J. Kavitha, Dhanalakshmi Srinivasan College of Arts and Sciecnce

PhD Scholor in Commerce Dhanalakshmi Srinivasan College of Arts and Sciecnce for
Women Perambalur 621212

Prof.R. Santhi, Dhanalakshmi Srinivasan College of Arts and Sciecnce

Associate Professor in Commerce Dhanalakshmi Srinivasan College of Arts and
Sciecnce for Women Perambalur 621212

Published
2017-01-31
How to Cite
Kavitha, M., & Santhi, P. (2017). MPACT OF CUSTOMER SATISFACTION TOWARDS PONDS SKIN CARE PRODUCT IN PERAMBALUR TOWN. IJRDO - Journal of Applied Management Science, 3(1), 31-35. https://doi.org/10.53555/ams.v3i1.1050
Issue
Vol. 3 No. 1 (2017): IJRDO - Journal of Applied Management Science
Section
Articles

Author(s) and co-author(s) jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties, and that the Article has not been published elsewhere. Author(s) agree to the terms that the IJRDO Journal will have the full right to remove the published article on any misconduct found in the published article.